This was a conference session titled Biting the Hand that Feeds You: How Agencies View Affiliates Affiliate from Affiliate Summit East 2015, which took place August 2-4, 2015 at the New York Marriott Marquis.
Tony Wright, CEO, WrightIMC
Traditional and digital agencies have long viewed Affiliates with both skepticism and optimism – with many agencies being overly cautious when recommending an affiliate program.
Experience Level: Intermediate
Target Audience: Affiliate/Publisher
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
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