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We often forget when designing and developing websites that there are actual users on the other side of the screen. Whether through ability, age or cultural differences, there are a lot of ways that we can inadvertently alienate users. We sometimes forget that we’re making websites for our clients and customers, not ourselves.

In this presentation, I’ll give a brief rundown of considerations that should be given to make your website as effective to as wide a range of users as possible. Accessibility, internationalization, UX and UI changes will be covered, as well as some tips on how to determine your goal, and make your website work toward that goal for you.