Want to get into the tea business? Tea veteran, Jeffrey McIntosh, CEO of Teabook, has a few tips for those in or trying to get into the tea biz (also applicable for a lot of other types of businesses).
When starting out in the tea business, you want to get close to your suppliers and understand their culture. You also want to make sure to source tea that is clean, tastes good, and is affordable for the end consumer.
When it comes to business, you want to develop content and you want to make the consumer understand where the tea is coming from. The trust you build with the consumer is the moment that the consumer sits down and drinks your product.
The tea business is incredibly supportive of competition, everyone within it are working to grow the market together.
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