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How does an e-commerce business leap to almost 10x revenue in the space of a year? James Schramko and Ezra Firestone examine the strategies and practices behind the amazing boom of Boom!

In this episode:

03:12 – The added pressure of a bigger business
05:16 – Something unique about Ezra’s products
07:01 – From dollar in to dollar out
10:21 – Dial in THESE two things
12:21 – The power of conversion assets
13:42 – Winning them back
15:53 – The incredible ‘More of the Same’ phenomenon
18:16 – Essential sequence “bought X but not Y”
22:16 – The plateau before 10x growth
26:43 – Engage and re-engage
30:51 – An example of increasing relevance
35:16 – Ezra’s retargeting techniques
41:45 – The unbelievable impact of the search box
44:14 – Takeaways for the e-commerce starter
45:56 – Price and costing benchmarks
47:18 – What to expect from adding a cart abandonment sequence
48:12 – Case study, what would you do?
48:44 – Are all customers…