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So what is Shop Express? Well its an affiliate store builder. With it you can build affiliate stores that display Amazon products (and with the OTO also Ebay or AliExpress products). When a site visitor clicks on one of the products in the store they are redirected to Amazon (or Ebay / AliExpress) to make the purchase and you get an affiliate commission from the sale. You can see the demo store that was shown to potential affiliates by clicking here.
This has not a new concept by far. There have been many different store builder that where release over the years. In fact I have personally reviewed several of them. However there are some really unique things about this one. Most of which center around one major fact. This is not a WordPress plugin or theme. As far as I can remember every other store builder I have come across was centered around WordPress.